"Do the best you can until you know better.
Then when you know better, do better."

- Maya Angelou

"Do the best you can until you know better.
Then when you know better, do better."

- Maya Angelou

Create Beauty in the World, Starting With You

SRI believes that character is continually developed and refined through conscious action. That’s why we're committed to our customers — we listen to your feedback so we can continue creating new and improved products that are clean, innovative, and eco-friendly!

“The beauty of a woman grows with the passing years.”

- Audrey Hepburn

Whether you use beauty secrets passed down through generations or trends that come and go, one thing remains the same — the desire to feel confident and comfortable in your own skin.

That's why we designed our products to make you feel beautiful, confident and empowered! Sure, things change as you age, but that doesn't mean you're any less fabulous! We're excited to be on this journey with you!

Our Planet, Our Home

We’re in the business of purity, sustainability, and goodness. So we’re working to reduce our carbon footprint by making our ingredients 100% vegetarian, utilizing eco-friendly, recyclable packaging, and only using plant-based inks. 

Creating clean, eco-friendly products for you and your family gives us peace of mind because we know we're doing our part to make the world a beautiful place for future generations.

Innovative Products Based on Real Science and Data

We're constantly researching new products that merge health, beauty, and technology because we believe everyone should have access to these products. So what do we do? We design our products in California, digging deep into science and data to ensure we’re creating products that make a difference in your daily routine.

Spreading Love and Giving Back

We're passionate about giving back and making a difference when we can!

Lending a Helping Hand

Sometimes just being somewhere to lend a helping hand is powerful. We’re always ready and willing to provide the manpower needed to help local charities like Life Rolls On.

Eco-Friendly Practices

We’re an eco-friendly company dedicated to creating impactful changes for our planet! We’ve partnered with One Tree Planted — so every Dry Pro purchase plants a tree to fight deforestation.

Watch Video to Learn More

Giving Back Matters

We’re passionate about making a difference in the community, giving back where it matters most. Most recently, we donated our hair tools to Heart of Compassion, whose mission is to restore and transform communities impacted by poverty.